My life is pretty data driven. If there’s a numerical way to evaluate something, I like to explore that. Sometimes this earns some well deserved eye rolls, when I do things like calculate how much it costs per hour to own a kayak. Of course, we all know that people can be all over the spectrum when it comes to this sort of analysis. I don’t think any of you readers are like this (I mean come on, this is Optimizing Adventure after all), but we all know someone on the opposite end that will go buy toilet paper in a 4-pack at the grocery store each time they need it without a second thought. Funnily enough though, I’ve found one specific area where everyone is data driven.